LEVEL 108 is a portfolio company of the Makaal Group.
Through this partnership, LEVEL 108 benefits from strategic, financial, and governance support while also creating cross-revenue opportunities through its organizational services. Together, we are building a synergistic environment that supports corporate development, financing, and long-term impact.
OUR TEAM
Gobind Singh Khalsa
Co-Founder & CEO
Gobind Singh is a Co-Founder & CEO at LEVEL 108, as well as the Managing General Partner of Makaal Group. His leadership is rooted in a lifelong commitment to conscious entrepreneurship, service, and spiritual growth.
As the founding CEO of LEVEL 108, Gobind played an instrumental role in developing the company’s core value proposition, establishing its culture, and guiding the early stages of technology development. He continues to provide strategic direction, fostering a platform that integrates personal and professional growth and organizational transformation.
In his role as Managing General Partner at Makaal Group, Gobind leads venture development and investment management, working to build businesses that generate positive, long-term impact for both people and the planet. His work bridges conscious business practices with sustainable, inclusive solutions that uplift communities and provide value to investors.
A student and teacher of yoga, Gobind integrates spiritual wisdom into every aspect of his leadership. He believes the path to mastery begins with inner alignment, love, and service, and he is committed to building a future that reflects those values.
Eric La Brecque
Co-Founder & Product & Business Strategist
Eric La Brecque is the Co-Founder and Product & Business Strategist of LEVEL 108, collaborating with the Founder and Chief Visionary Officer to shape the product roadmap and go-to-market (GTM) strategy for the platform. His work focuses on translating LEVEL 108’s mission into tangible experiences that empower individuals and organizations through personalized AI-guided tools, immersive content, and virtual game environments.
Eric brings more than 30 years of leadership in brand, marketing, and communications as the founder of Applied Storytelling, a brand consultancy that has guided startups and established organizations in launching ventures centered on community engagement and customer experience. He has also led brand and marketing strategy for organizations across diverse industries, helping translate complex missions into compelling narratives and market traction.
His expertise extends to RPG game design and experiential storytelling, and as co-author of LEVEL 108’s interactive journey and game framework, Eric plays a pivotal role in creating content and experiences that are engaging, accessible, and designed to inspire growth at scale.
Known for integrating brand storytelling, product development, and market strategy, Eric brings both visionary creativity and practical execution to LEVEL 108 — ensuring the platform continues to innovate and make a lasting impact on individuals, organizations, and communities worldwide.
Danielle (Siri Radha) Knight
Director of Creative & Customer Experience
Danielle leads creative direction, brand strategy, and customer experience for LEVEL 108, guiding the design of an engaging AI-powered learning platform. She oversees UI/UX, marketing, and content initiatives that communicate LEVEL 108’s vision for conscious growth and organizational transformation.
With 16+ years of experience in Yoga and Ayurveda, Danielle brings cultural depth and creative fluency to wellness branding, digital learning, and media production. She has collaborated with the Chopra Center, Mount Madonna Institute, SikhNet, and Yoga for All Movement—bridging authenticity and modern design across graphic design, video, and content strategy. As both a teacher and creative leader, she integrates traditional wisdom with contemporary tools, creating soulful and intuitive user experiences
Murray Froikin
Board Director & CFO
Murray serves as a Board Director and CFO providing governance and financial strategy for LEVEL 108 & JEOTI.AI. He works closely with the executive team on financial planning, investment strategy, and business modeling to ensure strong alignment between mission, market, and resources.
With a background in investment banking, strategy consulting, and operational leadership, Murray helps transform vision into clear, actionable financial plans. His guidance supports LEVEL 108 in building a resilient, impactful organization prepared for long-term growth.
Sewa Singh Khalsa
Content Advisor & Spiritual Teacher
Sewa Singh provides deep insight and quality guidance to LEVEL 108’s content and curriculum. A lifelong teacher of Kundalini Yoga, he brings over 40 years of experience in yogic counseling, specializing in human relationships and the spiritual teachings of Sikh Dharma.
As a minister of Sikh Dharma and a respected elder, Sewa Singh helps ensure that the content we share is authentic, high-integrity, and grounded in timeless wisdom.
He was co-owner of a holistic health center and medicinal herb business for over 20 years, and has taught at multiple universities including the University of Washington. He holds an MFA and is known for his clarity, compassion, and dedication to the upliftment of others.