LEVEL 108 is an incubated and portfolio company of Makaal Group, its investment and shared services partner.
Makaal Group supports portfolio companies with strategy, finance, governance, and creative leadership—alongside essential services such as administration, HR, legal, and accounting. Together, we develop visionary business models and unlock long-term value.
OUR PEOPLE
Eric La Brecque
Co-Founder & CEO
Eric La Brecque is the Co-Founder and CEO of LEVEL 108, where he leads product development, marketing, and overall company growth. With a background in brand communications, marketing strategy, and customer engagement, Eric has been instrumental in shaping the platform’s vision and offerings.
Before founding LEVEL 108, Eric led the brand marketing and communications firm, Applied Storytelling, for 25 years, helping launch ventures focused on community engagement and marketing. His expertise extends to RPG game development, and as a co-author of LEVEL 108’s game experience and journey, he plays a key role in designing interactive, engaging content that connects with a broad audience.
As CEO, Eric brings a visionary, human-centered approach to leadership, ensuring that LEVEL 108 continues to innovate and make a lasting impact on individuals and communities.
Gobind Singh Khalsa
Co-Founder, Board Chair & Teacher
"You can achieve anything that is just and true, if you have the courage and heart to bring it."
Gobind Singh is a Co-Founder, Board Chair, and Teacher at LEVEL 108, as well as the Managing General Partner of Makaal Group. His leadership is rooted in a lifelong commitment to conscious entrepreneurship, service, and spiritual growth.
As the founding CEO of LEVEL 108, Gobind played an instrumental role in developing the company’s core value proposition, establishing its culture, and guiding the early stages of technology development. He continues to provide strategic direction, fostering a platform that integrates personal and professional growth and organizational transformation.
In his role as Managing General Partner at Makaal Group, Gobind leads venture development and investment management, working to build businesses that generate positive, long-term impact for both people and the planet. His work bridges conscious business practices with sustainable, inclusive solutions that uplift communities and provide value to investors.
A student and teacher of yoga, Gobind integrates spiritual wisdom into every aspect of his leadership. He believes the path to mastery begins with inner alignment, love, and service, and he is committed to building a future that reflects those values.
Siri Radha Kaur
Co-Founder, Creative Director & Experience Design Lead
“The world is made through the love of a woman—may we all serve to make it a great place to be.”
Siri Radha Kaur (Danielle) is a yoga teacher, Ayurvedic practitioner, and creative leader guiding the development of LEVEL 108—a transformative learning platform that integrates technology, community, and personal growth. Classically trained in both Hatha and Kundalini Yoga, and formally trained in Ayurveda at the Mount Madonna Institute (founded by Baba Hari Dass), she bridges traditional wisdom with modern tools.
With a background in brand strategy, UI/UX design, and holistic wellness, she designs meaningful, engaging learning experiences that inspire self-discovery, connection, and mastery. Her leadership spans industries including SaaS, AI, biotechnology, and consumer wellness, with a focus on creative direction, user experience, and marketing.
As a leader with LEVEL 108, she is pioneering AI-powered personalized learning, community-centered engagement, and gamified real-world challenges—positioning the platform as a lifelong companion for personal and professional evolution.
Himmat Singh Khalsa
Software Engineer & Product Manager
Software Engineer & Product Manager at Level 108, an AI-powered learning and social engagement platform. I lead front and backend architecture, scalable database design, and hands-on implementation of our MVP. I manage the product roadmap, coordinate outsourced development teams, and guide product discovery to align technical execution with user needs. My focus includes integrating LLMs and machine learning to drive personalized content experiences and marketing automation.
Murray Froikin
Acting CFO & Strategic Advisor
Murray serves as Acting CFO of LEVEL 108 & JEOTI.AI, providing strategic financial leadership as the company grows its platform and community. He works closely with the executive team on financial planning, investment strategy, and business modeling to ensure strong alignment between mission, market, and resources.
With a background in investment banking, strategy consulting, and operational leadership, Murray helps transform vision into clear, actionable financial plans. His guidance supports LEVEL 108 in building a resilient, impactful organization prepared for long-term growth.
Sewa Singh Khalsa
Content Advisor & Spiritual Teacher
Sewa Singh provides deep insight and quality guidance to LEVEL 108’s content and curriculum. A lifelong teacher of Kundalini Yoga, he brings over 40 years of experience in yogic counseling, specializing in human relationships and the spiritual teachings of Sikh Dharma.
As a minister of Sikh Dharma and a respected elder, Sewa Singh helps ensure that the content we share is authentic, high-integrity, and grounded in timeless wisdom.
He was co-owner of a holistic health center and medicinal herb business for over 20 years, and has taught at multiple universities including the University of Washington. He holds an MFA and is known for his clarity, compassion, and dedication to the upliftment of others.